Data Protection Information

Data Protection Statement of Paulaner Brauerei Gruppe GmbH & Co. KGaA
Thank you for your interest in our website. The protection of your privacy in relation to the processing of personal data is important to us. Paulaner Brauerei Gruppe GmbH & Co. KGaA will handle your data responsibly. Of course we therefore comply with the statutory provisions in collection, processing and use of your data, in particular as specified by the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (Bundesdatenschutzgesetz; BDSG-new). Nevertheless, we know that many users of the internet experience considerable uncertainty about how this protection is ensured from case to case. The following data protection statement will therefore provide you with an overview of which data we collect, use, store and potentially pass on to any third parties, what safety measures we take for your protection and what information rights you have in this respect.

1. Information concerning collection of personal data
a) Below, we will inform you about collection of personal data when you use our website. Personal data are any data that permit a conclusion as to you personally, e.g. your name, address, email addresses, user behaviour.

b) The controller in accordance with sect. 4 para. 7 EU General Data Protection Regulation (GDPR) is Paulaner Brauerei Gruppe GmbH & Co. KGaA, represented by its personally liable shareholder Paulaner Verwaltungs GmbH, in turn represented by managing directors Jörg Biebernick, Thomas Drossé and Sebastian Strobl, Ohlmüllerstraße 42, D-81541 Munich, phone: 089 / 48 00 5-0, fax: 089 / 48 00 5-409, email:

2. Information on the data protection officer
The contact details of the data protection officer are:

3. Collection of personal data when you visit our website (type and purpose)
a) General

If you use our website for information, i.e. if you do not register or otherwise submit any information to us, we will only collect the personal data your browser submits to our server. The provider of the website will collect and store information in server log files that your browser submits to us automatically. These are:

  • IP address
  • Date and time of the query
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status /HTTP-status code
  • The respective data volume transferred
  • Website sending the request
  • Browser
  • Operating system and its interface
  • Language and version of the browser software.

The data named will be processed by us for the purpose of a smooth connection to the website in order to ensure comfortable use of our website, and to evaluate system safety and stability by us.

The legal basis for processing activities shall be sect. 6 para. 1 s. 1 lit. f) GDPR.

Our legitimate interests follow from the purposes listed above for data collection. We do not use the collected data in order to draw conclusions as to persons.

b) Contact form

When you contact us by email or through a contact form, the complete data disclosed by you (e.g. your complete name, postal code, place of residence and email address) will be saved by us in order to answer your questions.

Data processing for the purpose of contacting us shall take place according to sect. 6 para. 1 s. 1 lit. a) and b) GDPR based on your free consent and to perform pre-contractual measures upon your request.

4. Passing on personal data
a) The data will be system-technically forwarded to the provider who provides the web server. It operates its servers within Europe.

b) The data you send to us via the contact form will be forwarded to B.I.T.S, Ohlmüllerstraße 42, D-81541 Munich, which provides the email server.

c) When conducting lotteries, we reserve the right to submit the required personal data to service providers that support us in the performance of the lottery, such as an agency or freight company charged with shipping the prizes. If such data transmission takes place, the corresponding data protection provisions or participation conditions will refer to this.

d) In addition to this, data will be passed on by using Google Analytics. For details, see item 6 a) of this data protection statement.

e) Your personal data will generally not be passed on to any third parties beyond this. We shall also only pass on your personal data to third parties if:

  • you have explicitly consented to this pursuant to sect. 6 para. 1 s. 1 lit. a) GDPR,
  • forwarding is required under sect. 6 para. 1 s. 1 lit. f) GDPR for assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding protection-worthy interest in your data not being passed on,
  • forwarding is required due to statutory obligations pursuant to sect. 6 para. 1 s. 1 lit. c) GDPR, and
  • this is legitimate by law and required according to sect. 6 para. 1 s. 1 lit. b) GDPR for processing contractual relationships with you.

5. Use of cookies
a) What exactly are cookies?

Cookies are small pieces of information that are stored on your computer, tablet or mobile phone when you visit a website and are generally used to make websites more effective.

The use of cookies aims to make our offer more pleasant for you.
Many browsers accept cookies automatically. You may choose a configuration of your browser determining that cookies shall not be stored on your computer but a message appearing in case a cookie is to be created. However, if you completely disable cookies, this might lead to the effect that not all functions of our website are available.

(b) Details of the cookies

aa) Technically necessary cookies

Technically necessary cookies help us to enable the operation of the website. They ensure basic functions. These cookies aim to the safe and proper use of our website and therefore cannot be deactivated.

This includes session cookies and cookies for the cookie settings.

This data is required for the above-mentioned purposes in order to safeguard our legitimate interests in accordance with sect. 6 para. 1 sentence 1 lit. f) DSGVO.

bb) Statistics

Statistical cookies collect and communicate anonymous information to help us understand how our website is being interacted with.

We use the tool Matomo (formerly PIWIK) on our website to analyse our users’ behaviour.
Matomo uses “cookies” (text files) for this purpose. These text files are stored on your computer and enable us to analyse the use of our website. This usage information is transferred to our server, where it is stored and not shared with third parties.
Data is processed on the basis of your consent in accordance with section 25(1) of the German Federal Act on Privacy in Telecommunications and Telemedia (TTDSG) and Art. 6(1)(a) GDPR, provided you have given your consent via our layer. You can revoke your consent at any time.
The cookies are stored for a maximum period of 13 months:
Further information on the setting the Matomo privacy options can be found via the following link:
You are hereby made aware of your right to rectification, right to erasure and right to object pursuant to Art. 16, 17 and 21 GDPR.

This website uses also Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", i.e. text files that are stored on your computer and that permit analysis of your use of the website. As a rule, the information generated by the cookie through your use of this website is sent to a Google server in the USA and stored there. Due to activation of IP anonymisation on these websites, your IP address will be abbreviated first by Google within member states of the European Union or in other contracting states of the convention on the European Economic area. On the order of the operator of this website, Google will use this information to evaluate your use of the website, in order to compile reports on the website activities and to render further services connected to website use and internet use towards the website operator. Other services related to Google Analytics are not used besides the website analysis itself.

The IP address submitted by your browser will not be combined with any other Data of Google.

You may prevent saving of the cookies by making the corresponding settings in your browser software; however, note that you may be unable to fully use all functions of the website in such a case. You may furthermore prevent recording of the data generated by the cookie and referring to your use of the website (incl. your Internet Protocol address) and processing of these personal data by Google by downloading and installing the browser plugin available under the following link:

We use Google Analytics, in order to analyse use of our website and regularly improve it. The statistics acquired enable us to improve our offer and to make it more interesting for you as the user.

The legal basis for using Google Analytics is sect. 6 para. 1 sentence 1 lit. a) GDPR.

Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions:, Overview of data protection:, and the data protection statement:

(cc) Marketing

cc) Marketing cookies are used to follow visitors to websites. The intent is to show ads that are relevant and appealing to the individual user and therefore more valuable to publishers and third party advertisers. 

(a) Google Ads

b) Google AdWords

We use the offer of Google AdWords, in order to use advertising means (Google AdWords) to draw attention to our attractive offers on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We thereby pursue the interest to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve fair calculation of advertising costs.

These advertising means are delivered by Google via "Ad Servers". We use Ad Server cookies through which certain parameters for measuring success, such as display of the ads or clicks by the users, can be measured. If you have reached our website through a Google ad, Google AdWords will place a cookie on your computer. These cookies usually lose their validity after 30 days and are not to serve to identify you personally. For this cookie, the Unique Cookie ID, number of Ad Impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wants to be contacted) will usually be saved as analysis values.

These cookies enable Google to recognise your web browser. If the user visits specific pages of the website of the AdWords client and the cookie stored on his computer has not expired yet, Google and the client will be able to tell that the user has clicked the display and was forwarded to this website. Every AdWords client will be assigned a different cookie. Cookies cannot thus be tracked via the websites of AdWords clients. We collect and process no personal data in the advertising measures named. We only receive statistical evaluations from Google. These evaluations enable us to recognise which of the advertising measures used are particularly effective. We will not receive any further data from use of the advertising means, and in particular cannot identity the users based on this information.

The marketing tools used will cause your browser to automatically connect directly to the server of Google. We cannot influence the scope and further use of the data that are collected by use of this tool through Google and therefore inform you according to our state of knowledge: Integration of AdWords Conversion informs Google that you have called the corresponding part of our website or that you have clicked one of our ads. If you are registered with a service of Google, Google can assign the visit to your account. Even if you are not registered with Google or if you have not logged in, it is possible that the provider will learn your IP address and store it.

You may prevent participation in this tracking procedure in various ways: a) by setting your browser software accordingly; in particular, suppression of third-party cookies will prevent you from receiving any ads of third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain "" are blocked,, with these settings being deleted if you delete your cookies; c) by deactivating interest-related ads of the providers that are part of the self-regulation campaign "About Ads", using the link, with this setting being deleted if you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet explorer or Google Chrome using the link Please note that you may be unable to fully use all functions of our offer in this case.1

The legal basis for processing of your data is sect. 6 para. 1 s. 1 lit. a) GDPR.

For more information on data protection, see: and Alternatively, you can visit the website of the Network Advertising Initiative (NAI) under Google has subjected to the EU-US Privacy Shield,

(b) Doubleclick by Google

We use Doubleclick by Google. This is a service provided by Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 ("Google"). Cookies are used to show you advertisements relevant to you. This is done by assigning a pseudonymous identification number (ID) to your browser, which is used to check which ads have been shown in your browser and which ads have been viewed. The cookies do not contain any personal information. This method allows Google and its partner sites to serve ads based solely on previous visits to our site or other sites on the Internet. The information created by the cookies is transferred to and stored by Google in the USA for analysis. A transfer of the data by Google to third parties only shall be carried out on the basis of legal regulations or within the scope of order data processing. The data collected shall not be assembled with other data collected by Google.

The legal basis of the processing of your data is sect. 6 para. 1 sentence 1 lit. a) DSGVO.

(c) Facebook Conversion Pixel

The website further uses the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook"). This way, users can be shown interest-based ads ("Facebook Ads") in the scope of their visit to the social network Facebook or other websites also using the procedure. We thereby pursue the interest to show you advertisements that are of interest to you, to make our website more interesting for you.

The marketing tools used will cause your browser to automatically connect directly to the server of Facebook. We cannot influence the scope and further use of the data that are collected by use of this tool through Facebook and therefore inform you according to our state of knowledge: Integration of Facebook Custom Audiences informs Facebook that you have called the corresponding page of our website or that you have clicked one of our ads. If you are registered with a service of Facebook, Facebook can assign the visit to your account. Even if you are not registered with Facebook or if you have not logged in, it is possible that the provider will learn your IP address and other identifying features and store them.

Facebook and its partners may place advertisements on Facebook and outside of Facebook using these data and cookies may be saved on the users' computers for this purpose.

The legal basis for processing of your data is sect. 6 para. 1 s. 1 lit. a) GDPR.

Further information on data processing by Facebook is available at

6. Information on location of the web server (§13 para. 1 TMG)

The data we receive via our website will be processed on servers within Europe.

7. Integration of services and third-party contents

a) YouTube

(1) We may have YouTube videos integrated into our online offer that are stored on and that can be played directly from our website. All of these are integrated in the "expanded data protection mode", i.e. so that no data concerning you as user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data named in 10 a) (2) be transmitted. We cannot influence this data transmission.

(2) By your visit to the website, YouTube will be informed that you have called the corresponding sub-page of our website. The data named in § 3 of this statement will be transmitted as well. This is done no matter if YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned to your account directly. If you do not wish assignment to your profile at YouTube, you need to log out before you activate the button. YouTube will store your data as usage profiles and use them for the purpose of advertising, market research and/or demand-oriented design of its website. Such evaluation shall specifically take place (even for users who are not logged in) in order to render demand-oriented advertisements and in order to inform other users of the social network of your activities on our website. You have a right to object to the generation of these user profiles. In order to exercise these, you must contact YouTube.

(3) We use the service within our online offer based on a legitimate interest, i.e. in analysis, optimisation and economic operation of our online offer. The legal basis is sect. 6 para. 1 lit. f) GDPR.

(4) Further information on the purpose and scope of data collection and processing by YouTube is available in the data protection statement. It also contains further information on your rights and setting options for protecting your privacy: Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield,

b) Vimeo

(1) We may have included videos from the provider Vimeo LLC, headquartered at 555 West 18th Street, New York, New York 10011.

(2) We use this service within our online offer on the basis of a justified interest - in the analysis, optimization and economic operation of our online offer. The legal basis is Art. 6 para. 1 lit. f.) DSGVO.

(3) When playing the videos, a connection to the Vimeo server is established for technical reasons. For more details on how Vimeo uses data, please visit

c) Google Maps

(1) The website uses Google Maps in order to visually display geographic information. When using Google Maps, Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043) will also collect, process and use data on use of the maps function by visitors of the websites.

(2) For more detailed information on data processing by Google, see the data protection notes of Google, which you can find at

(3) Use of Google Maps is based on a legitimate interest within the meaning of sect. 6 para. 1 lit. f) GDPR, since we want to optimise our online offer.

(4) You may check out by clicking the following link:

d) jQuery

This website partially uses jQuery technologies, which, for example, optimise the loading speed. In this respect, program libraries of Google servers are called. The CDN (Content delivery network) of Google is used. If you used jQuery on a different page of Google before, your browser will use the copy stored in your cache. If this does not apply, it must be downloaded, which means that data from your browser will reach Google Inc. ("Google"). Your data will be transmitted to the USA. For more details, see: and the data protection provisions of

e) Other third-party contents

Other third-party contents, such as RSS feeds or graphics, are integrated from other websites. This always requires that the providers of these contents (hereinafter: "Third-Party Providers") perceive the users' IP addresses. Without the IP address, they would be unable to send the contents to the respective user's browser. The IP address is therefore required to present these contents. We strive to only use such contents the providers of which only use the IP address for delivering the contents. However, we cannot influence it if the Third-Party Providers store the IP address, e.g. for statistical purposes. We inform the users of this as far as we are aware of it.

8. Your rights

You have the right:

• to demand information in accordance with sect. 15 GDPR regarding processing of your personal data by us. In particular, you may request information on the processing purposes, category of personal data, categories of recipients to whom your data have been or are disclosed, the planned storage duration, the existence of a right to correction, erasure, restriction of processing or objection, existence of a right to complaint, origin of your data if they were not collected at our site, and the existence of automated decision-making, including profiling and any indicative information on its details;

• in accordance with sect. 16 GDPR, demand correction of any inaccurate personal data stored by us or completion of these without undue delay;

• in accordance with sect. 17 GDPR, demand erasure of your personal data stored by us as far as processing is not required in order to exercise the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for assertion, exercise or defence of legal claims;

• in accordance with sect. 18 GDPR, demand restriction of processing of your personal data as far as the accuracy of the data is disputed by you, processing is not legitimate, but you decline erasure and we no longer require the personal data, but you still require them to assert, exercise or defend legal claims or you have objected to processing in accordance with sect. 21 GDPR;

• in accordance with sect. 20 GDPR, demand to receive your personal data that you have provided to us in a structured, common and machine-readable format or to demand transfer to another controller;

• in accordance with sect. 7 para. 3 GDPR, to revoke your consent once given to us towards us at any time. This has the consequence that we may no longer continue the processing activities that were based on this consent in future and

• in accordance with sect. 77 GDPR, file a complaint with a supervisory authority. Usually, you may contact the supervisory authority at your common place of residence or work place or our registered office for this.

The Bayerisches Landesamt für Datenschutzaufsicht, Promenade 27 (Schloss), D-91522 Ansbach, Germany, phone: +49 (0) 981 53 1300, telefax: +49 (0) 981 53 98 1300, email: is responsible for our headquarters.

9. Right to object

If your personal data are processed based on legitimate interests in accordance with sect. 6 para. 1 s. 1 lit. f) GDPR, you have the right to object to processing of your personal data in accordance with sect. 21 GDPR as far as there are grounds for this that result from your special situation.

If you object, your personal data will no longer be processed, except if compelling legitimate grounds for processing can be documented which override your interests, rights and freedoms or if processing serves to establish, exercise or defend legal claims.

The objection must be sent to us; an email to will suffice.

10. Duration of storage

This website does not store any complete IP addresses of persons who use the website for information, or they will be deleted again without delay after the end of use of the website.

The stored usage processes will be deleted at the latest after 6 months.

If you send us an email, these data will generally be deleted 6 months after the last communication after answering the request.

If any customer relationship develops from this context or if it refers to an existing customer relationship, these data will be used for setting up a customer file or stored in the customer file if applicable. If the law does not stipulate any archiving periods, the existing data will be deleted after the end of the contract. If there are any statutory archiving periods, archiving may last up to ten years. Thereafter, the data will be finally deleted; in the meantime, the data will be blocked so that access to these data is no longer possible easily. The blocking phase shall commence at the end of the year following the end of the contract.

11. Obligation to provide data

As far as collection and processing of the server log files is concerned, the information is mandatory. Indication of the personal data, name and email address in the scope of contact via the contact form are also mandatory.

Indication of further data is voluntary.

12. Automated decision-making

Automated decision-making pursuant to sect. 22 GDPR does not take place.

13. Change to the purpose

Personal data are processed for the purpose for which they were collected. The purpose is not changed.

14. Safety note

If personal data are collected via our website, transmission shall take place encrypted using the data transmission procedure SSL "Secure-Socket-Layer". Beyond this, we ensure that only such employees will receive access to your personal data who need them to perform their respective tasks. They are trained accordingly regarding safety and data protection.

15. Changes to our data protection statement

We reserve the right to change our safety and data protection measures as far as this becomes necessary due to technical developments. In such cases, we will also adjust our notes on data protection accordingly. Therefore, please observe the respective valid version of our data protection statement.

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