Day 1
The Oktoberfest is the largest popular festival in the world, attracting over 6 million visitors each year.
Originally, it was a horse race put on for the royal wedding of Crown Prince Ludwig von Bayern and Princess Therese von Sachsen-Hildburghausen in October 1810. King Max I Joseph was so thrilled that eventually the horse races were held on the greens in front of the city gates. Naturally the meadow was named the “Theresienwiese” after the princess. It was beautiful! An that’s why the horse race was repeated.
Wherever there is a celebration, beer should not be missing, so, in 1818, the first innkeepers joined the showmen who surrounded the king’s tent. Bit by bit the festival grew to its present size and new traditions were added.
The official start of the Oktoberfest is the arrival of the Oktoberfest innkeepers and breweries. First held in 1835 on the occasion of Ludwig I and Therese of Bavaria’s silver wedding anniversary, the traditional costumes and sharpshooter parade has been one of the most important events on the Oktoberfest ever since 1950.
The Oktoberfest is the largest popular festival in the world, attracting over 6 million visitors each year.
Originally, it was a horse race put on for the royal wedding of Crown Prince Ludwig von Bayern and Princess Therese von Sachsen-Hildburghausen in October 1810. King Max I Joseph was so thrilled that eventually the horse races were held on the greens in front of the city gates. Naturally the meadow was named the “Theresienwiese” after the princess. It was beautiful! An that’s why the horse race was repeated.
Wherever there is a celebration, beer should not be missing, so, in 1818, the first innkeepers joined the showmen who surrounded the king’s tent. Bit by bit the festival grew to its present size and new traditions were added.
The official start of the Oktoberfest is the arrival of the Oktoberfest innkeepers and breweries. First held in 1835 on the occasion of Ludwig I and Therese of Bavaria’s silver wedding anniversary, the traditional costumes and sharpshooter parade has been one of the most important events on the Oktoberfest ever since 1950.
Paulaner Oktoberfest Bier – a class in itself. Brewed following all the rules of the craft. And since 1810. The Paulaner Oktoberfest Bier is a true seller and export hit. It has the highest market share in Germany and is exported to over 60 countries, making the Oktoberfest Bier from Paulaner the most successful of its type. A bit of the Munich art of living goes out into the whole world!
Paulaner Oktoberfest Bier – a class in itself. Brewed following all the rules of the craft. And since 1810. The Paulaner Oktoberfest Bier is a true seller and export hit. It has the highest market share in Germany and is exported to over 60 countries, making the Oktoberfest Bier from Paulaner the most successful of its type. A bit of the Munich art of living goes out into the whole world!
Paulaner Oktoberfest Bier – a class in itself. Brewed following all the rules of the craft. And since 1810. The Paulaner Oktoberfest Bier is a true seller and export hit. It has the highest market share in Germany and is exported to over 60 countries, making the Oktoberfest Bier from Paulaner the most successful of its type. A bit of the Munich art of living goes out into the whole world!
Being stylish can be simple. We show you how the Oktoberfest can be a stroll for you. And with Paulaner, simply unforgettable.
Because the year is just not the same without Oktoberfest, we put some things together to bring Oktoberfest to you at home!
Here’s your invitation to party with us from home until we see each other again – hopefully soon! – at the Oktoberfest in Munich.
You can decorate your house with our Oktoberfest do-it-yourself supplies, dance to our Spotify playlist and immerse yourself in Oktoberfest memories with our wallpapers. You’ll find all of this and more on our website.
And don’t forget to say “Prost!” and celebrate this special season with our Paulaner Oktoberfest Bier.
You can decorate your house with our Oktoberfest do-it-yourself supplies, dance to our Spotify playlist and immerse yourself in Oktoberfest memories with our wallpapers. You’ll find all of this and more on our website.
And don’t forget to say “Prost!” and celebrate this special season with our Paulaner Oktoberfest Bier.
What would Oktoberfest be without traditional clothing, accessories and colorful decorations? With our Oktoberfest do-ityourself supplies, you can quickly and easily create that festival atmosphere in your very own home. Here you’ll find props for your Oktoberfest photo shoot, gingerbread hearts to wear and hang up, decorations for your home and much more.
Just click on whichever category you like to get started!
Just what you need to bring the Oktoberfest feeling home with you: from the classics to the total party hits – it’s all here.
With the Paulaner Spotify playlist, you can create the Oktoberfest mood anywhere: There’s a preview right here on our website or listen to the whole playlist on Spotify.
Here’s how to do it: just click on the Spotify logo at upper right in the playlist.
Just what you need to bring the Oktoberfest feeling home with you: from the classics to the total party hits – it’s all here.
With the Paulaner Spotify playlist, you can create the Oktoberfest mood anywhere:
Unfortunately, you can’t listen to a preview directly from our website because the Spotify playlist is not supported by your browser. Please use one of these browsers instead: Chrome, Firefox, Edge, Opera, or Safari or you can enjoy the entire playlist on Spotify.
Here’s how to do it: just search for the „We miss you – Paulaner Oktoberfest“ playlist on Spotify.
For a private Oktoberfest concert by the band Nachtstark, click here:
The Bavarian snack board known in Germany as a “Brotzeitbrettl” is just as much a part of Oktoberfest as riding the Ferris wheel or drinking a cold Paulaner beer. To enjoy the perfect snack board at home, watch the video instructions we made for you – it also works great with local foods too.
Enjoy your meal!
The Bavarian snack board known in Germany as a “Brotzeitbrettl” is just as much a part of Oktoberfest as riding the Ferris wheel or drinking a cold Paulaner beer. To enjoy the perfect snack board at home, watch the video instructions we made for you – it also works great with local foods too.
Enjoy your meal!
One of the Oktoberfest landmarks par excellence is the majestic tower of the Paulaner beer tent, which rises 26 meters high in the Munich skyline with its famous beer mug. Since 1895, the unique Paulaner beer has been flowing from the taps here.
One of the Oktoberfest landmarks par excellence is the majestic tower of the Paulaner beer tent, which rises 26 meters high in the Munich skyline with its famous beer mug. Since 1895, the unique Paulaner beer has been flowing from the taps here.
To mark the 200th anniversary of the Oktoberfest, Paulaner gives itself and visitors to the Paulaner beer tent a completely new festival tent. The Paulaner beer tent is the first beer tent to have a central beer supply via an underground loop. Meanwhile, it is often imitated.
To mark the 200th anniversary of the Oktoberfest, Paulaner gives itself and visitors to the Paulaner beer tent a completely new festival tent. The Paulaner beer tent is the first beer tent to have a central beer supply via an underground loop. Meanwhile, it is often imitated.
Märzen was the beer originally served at the Oktoberfest. This was the last beer to be brewed before the summer in March. It was brewed more strongly so that it would stay fresh until autumn. Tradition became regulation. Today, all Oktoberfest beers must be comprised of 13.5 to 13.99 percent original wort extract. The Paulaner Oktoberfest Bier thus achieves an alcohol content of around 6 percent. In comparison: The Paulaner Original Münchner Hell has an original wort content of 11.5 percent and an alcohol content of 4.9 percent. The original wort gives the Paulaner Oktoberfest Bier more “body” and makes it taste slightly bitter. Full-bodied, wonderfully drinkable, Oktoberfest Bier enjoyment.
More alcohol does not necessarily mean that it is harder to tolerate. The crucial factor is the preferably higher degree of fermentation of around 80 percent. This is because the more sugar that is fermented into alcohol, the less residual sugar remains in the beer – and the better the body can break down the alcohol.