Same beer in a new look!
Even as a company rooted in tradition, we always strive to keep up with the times and to continually update our products and image. To make it even easier for you to find our beer on the shelves, we have developed a new bottle with a unique shape.

_{Paulaner Oktoberfest} From Munich across
the entire world

A beer as good and golden as October

Paulaner Oktoberfest Bier – a class in itself. Brewed following all the rules of the craft. And since 1810. The Paulaner Oktoberfest Bier is a true seller and export hit. It has the highest market share in Germany and is exported to over 60 countries, making the Oktoberfest Bier from Paulaner the most successful of its type. A bit of the Munich art of living goes out into the whole world!

Something is brewing

Liquid gold

Ready, go

Oktoberfest expert “Harry G”

Something is brewing

Liquid gold

Ready, go

10 facts about the Oktoberfest

Being stylish can be simple. We show you how the Oktoberfest can be a stroll for you. And with Paulaner, simply unforgettable.

Oktoberfest expert “Harry G”

A beer as good and golden as October

Something is brewing

Liquid gold

Ready, go

Something is brewing

Liquid gold

Ready, go

10 facts about the Oktoberfest

Being stylish can be simple. We show you how the Oktoberfest can be a stroll for you. And with Paulaner, simply unforgettable.

Oktoberfest expert “Harry G”

The history of the Oktoberfest

The Oktoberfest is the largest popular festival in the world, attracting over 6 million visitors each year.
Originally, it was a horse race put on for the royal wedding of Crown Prince Ludwig von Bayern and Princess Therese von Sachsen-Hildburghausen in October 1810. King Max I Joseph was so thrilled that eventually the horse races were held on the greens in front of the city gates. Naturally the meadow was named the “Theresienwiese” after the princess. It was beautiful! An that’s why the horse race was repeated.

Wherever there is a celebration, beer should not be missing, so, in 1818, the first innkeepers joined the showmen who surrounded the king’s tent. Bit by bit the festival grew to its present size and new traditions were added.
The official start of the Oktoberfest is the arrival of the Oktoberfest innkeepers and breweries. First held in 1835 on the occasion of Ludwig I and Therese of Bavaria’s silver wedding anniversary, the traditional costumes and sharpshooter parade has been one of the most important events on the Oktoberfest ever since 1950.

The history of the Oktoberfest

Our Oktoberfest journey around the world continues in 2020.

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The Paulaner beer tent

One of the Oktoberfest landmarks par excellence is the majestic tower of the Paulaner beer tent, which rises 26 meters high in the Munich skyline with its famous beer mug. Since 1895, the unique Paulaner beer has been flowing from the taps here.

The Paulaner beer tent

Setting up the tent

Oktoberfest Film

To mark the 200th anniversary of the Oktoberfest, Paulaner gives itself and visitors to the Paulaner beer tent a completely new festival tent. The Paulaner beer tent is the first beer tent to have a central beer supply via an underground loop. Meanwhile, it is often imitated.

Setting up the tent

Oktoberfest Film

Oktoberfest Bier

Märzen was the beer originally served at the Oktoberfest. This was the last beer to be brewed before the summer in March. It was brewed more strongly so that it would stay fresh until autumn. Tradition became regulation. Today, all Oktoberfest beers must be comprised of 13.5 to 13.99 percent original wort extract. The Paulaner Oktoberfest Bier thus achieves an alcohol content of around 6 percent. In comparison: The Paulaner Original Münchner Hell has an original wort content of 11.5 percent and an alcohol content of 4.9 percent. The original wort gives the Paulaner Oktoberfest Bier more “body” and makes it taste slightly bitter. Full-bodied, wonderfully drinkable, Oktoberfest Bier enjoyment.

More alcohol does not necessarily mean that it is harder to tolerate. The crucial factor is the preferably higher degree of fermentation of around 80 percent. This is because the more sugar that is fermented into alcohol, the less residual sugar remains in the beer – and the better the body can break down the alcohol.

To the Oktoberfest Bier