_{Paulaner & FC Bayern München} Two Munich originals on the road to success

Only the Bavarians celebrate in this way

What belongs to FC Bayern titles as much as the foam crown belongs on a fresh, non-alcoholic Paulaner Weißbier? The weissbier showers after winning the German championship. Stars and coaches, fans and media representatives from the world’s press feverishly await this emotional highlight every season.
In 2019 and 2022, Paulaner invited fans to the fan festival following the championship celebration. Together with their stars, thousands of fans celebrated the historic record championships at the Munich Nockherberg.

Stars in lederhosen

At the photo shoot for Paulaner, players and coaches of FC Bayern Munich swap jerseys for folk costumes and are enthusiastic about “Krachlederner” and “Haferl” shoes. For most newcomers, the photo shoot is also their first contact with traditional Bavarian dress – and the beginning of a great love.
During the team’s official “Oktoberfest visit,” Paulaner offers a fresh Paulaner to players and officials from the record champion team at the Oktoberfest.

Fans enjoy soccer and Paulaner in the Allianz Arena

Celebrate FC Bayern München at home games and enjoy a freshly pulled Paulaner: Paulaner brewery welcomes visitors to the Allianz Arena with the best of Munich brewing art.
Whether in the Paulanergarden on the esplanade, in the Paulaner fan meeting zone, or at any of the many stands: Fans always get fresh and mature Paulaner beer specialties during the FC Bayern München home games.

Paulaner Fan dreams - Win a unique experience

Since many years the fans of FC Bayern Munich celebrate the titles of the German record champion with fresh Paulaner.

At the Paulaner Fan Dreams FCB fans win priceless and unique experiences with the stars of FC Bayern. Learn more at www.paulaner-fandreams.de/en

Every goal a Hell beer (blonde lager) - Free beer for the fans and fan clubs

As an FC Bayern partner, Paulaner is, above all, a partner of the club’s fans. The brewery donates 100 liters of free beer to FC Bayern fans for every goal the team makes in the national league. That give fans a double reason to celebrate at an FC Bayern game.
Traditionally the free beer is generously rounded up by Paulaner. In one of the first home games of the new season, Paulaner then gives this free beer to the visitors in the Allianz Arena. Paulaner also regularly thanks the visiting fan clubs with free beer. With Paulaner Münchner Hell for the buses, the fan clubs celebrate their FC Bayern on the journey home and take a piece of the Bavarian lifestyle home with them.