We have been brewing Paulaner beer in the Munich Au section of Munich since 1634. Clearly, the water that we draw from our brewery’s 800 foot deep well has been key to our success.
Our brewery is also close to the Isar River, one of Munich’s most popular destinations for barbecuing, swimming, and general recreation. An unfortunate side-effect of all the fun is garbage, which puts this great part of Munich life at risk.
To protect this valuable part of our hometown, since 2013 we have been a part of “Your Isar River.” This non-profit organization was founded by Hartmut Keitel, and works to spread awareness about keeping the river and its banks clean.
As their main sponsor, Paulaner has helped increase fund raising and has created many public initiatives such as clean-up campaigns, presentations at local festivals, and educational outreach. We’re playing our part so we can all continue to enjoy our beautiful Munich River for years to come.
When it comes to our other social commitments, we again place a strong focus on our region. For example, we support the Josef Schörghuber Stiftung für Münchner Kinder, a local non-profit organisation that helps the children of Munich. Every year, this organisation enables numerous disadvantaged children, young people and adults from Munich to go on holidays and take part in leisure activities. Paulaner supports the organisation’s fundraising events by donating in-kind contributions worth tens of thousands of euros each year. Whether we are contributing to the Josef Schörghuber Stiftung für Münchner Kinder, supporting other social organisations or donating a bell to the Maria-Hilf-Kirche (a local church), we stand behind our home region.