Committed to the region | Paulaner Brauerei München

Cookies help us in the provision of our services. The Facebook pixels help us improve our marketing activities. By using our services you agree that we may use cookies and Facebook pixels. › Find out moreOK

Committed to the region

Paulaner is committed

Paulaner Logo

"Paulaner engagiert" means "Paulaner is committed" – a motto that guides our social responsibility. As the company’s majority shareholder is a family, long-term success is of huge importance to us. And long-term success requires a stable environment. That’s why for us, sustainability means being a reliable partner and always taking the long-term view. This is the standard we set ourselves in all our work, and it determines our relationships with suppliers, society and the environment in equal measure.

Our river, “Your Isar”

We have been brewing Paulaner beer in the Munich Au section of Munich since 1634. Clearly, the water that we draw from our brewery’s 800 foot deep well has been key to our success.

Our brewery is also close to the Isar River, one of Munich’s most popular destinations for barbecuing, swimming, and general recreation. An unfortunate side-effect of all the fun is garbage, which puts this great part of Munich life at risk.

To protect this valuable part of our hometown, since 2013 we have been a part of “Your Isar River.” This non-profit organization was founded by Hartmut Keitel, and works to spread awareness about keeping the river and its banks clean. 

As their main sponsor, Paulaner has helped increase fund raising and has created many public initiatives such as clean-up campaigns, presentations at local festivals, and educational outreach. We’re playing our part so we can all continue to enjoy our beautiful Munich River for years to come.

More information on the initiative “Deine Isar“ can be found at or on Facebook at (Only in German)

Keeping It Local

When it comes to our other social commitments, we again place a strong focus on our region. For example, we support the Josef Schörghuber Stiftung für Münchner Kinder, a local non-profit organisation that helps the children of Munich. Every year, this organisation enables numerous disadvantaged children, young people and adults from Munich to go on holidays and take part in leisure activities. Paulaner supports the organisation’s fundraising events by donating in-kind contributions worth tens of thousands of euros each year. Whether we are contributing to the Josef Schörghuber Stiftung für Münchner Kinder, supporting other social organisations or donating a bell to the Maria-Hilf-Kirche (a local church), we stand behind our home region.