Beer is a cultural asset that embodies vitality, relaxation and conviviality. There are many moments in life that are made even better with a freshly tapped beer.
Beer is meant to be enjoyed and one should consciously take their time. We promote responsible consumption and do a great deal in the fight against alcoholism. We also support the campaign of the German Brewers Association “enjoying beer responsibly”.
The following principles guide our actions. Furthermore, we are committed to ensure that our partners in retail trade and restaurants also follow these principles:
We see ourselves as part of the regional economy. Wherever possible, we source our malt from Bavarian malting plants and our hops from the nearby Hallertau hop-growing area. Even our packaging comes from regional suppliers. We believe in nurturing long-term partnerships and signing long-term contracts with our suppliers. When sourcing malt, we work with both maltsters and farmers in order to guarantee the highest quality and ensure that our malt continues to come from regional suppliers long into the future.
We also help our customers to achieve success in the marketplace. For instance, we provide restaurateurs and bar owners with a wide range of training programmes giving them the commercial acumen they need to manage their businesses.