Paulaner & FC Bayern München Two Munich originals on the road to success

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Success and emotion, tradition and future, home and internationality – this is what the Paulaner Brewery and FC Bayern München stand for. The two traditional Munich brands have been celebrating goals, titles, and triumphs together for many years. Always in focus: The FCB fans around the world.

With Paulaner, fans toast their FCB in the Allianz Arena, fulfill their fan dreams and celebrate their FC Bayern München with the famous 3-liter glasses.

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Paulaner Fan dreams - priceless experiences with the stars of FC Bayern München

Since many years the fans of FC Bayern Munich celebrate the titles of the German record champion with fresh Paulaner.

At the Paulaner Fan Dreams FCB fans win priceless and unique experiences with the stars of FC Bayern. Learn more at www.paulaner-fandreams.de/en

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The beer of champions

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The Oktoberfest Weekend of your Life!

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Meet the FCB Legends at the Oktoberfest

The favourite fitness meals of the
FC Bayern München stars with Paulaner 0.0%

Paulaner and FC Bayern München are a perfect team, even in the kitchen. The pros of FC Bayern proof this once again in the brand new video series: My favourite fitness meal!

Niklas Süle, Joshua Kimmich, Marcel Sabitzer and Sven Ulreich have whipped up some magical culinary treats that include pasta, bowls, pumpkin chips and much more. Always on hand: fresh Paulaner wheat beer 0.0%, the beverage with absolutely no alcohol and unbelievably great taste!

In a series of videos, the stars of Germany’s record champion football team not only cook for you but share their very personal kitchen secrets with you. You can download the complete recipe of their favourite fitness meals.

Videos and recipes are now available at paulaner.com/fc-bayern-fitnessmeal

Only the Bavarians celebrate in this way

What belongs to FC Bayern titles as much as the foam crown belongs on a fresh, non-alcoholic Paulaner Weißbier? The weissbier showers after winning the German championship. Stars and coaches, fans and media representatives from the world’s press feverishly await this emotional highlight every season.
In 2019, Paulaner invited 2.500 fans to the Fan Fest following the championship celebration. Together with their stars, they celebrated the historic seventh championship in a row at Munich’s Nockherberg.

Stars in lederhosen

At the photo shoot for Paulaner, players and coaches of FC Bayern Munich swap jerseys for folk costumes and are enthusiastic about “Krachlederner” and “Haferl” shoes. For most newcomers, the photo shoot is also their first contact with traditional Bavarian dress – and the beginning of a great love.
During the team’s official “Oktoberfest visit,” Paulaner offers a fresh Paulaner to players and officials from the record champion team at the Oktoberfest.

„Münchner Legenden“ – Paulaner is the official partner of FC Bayern Legend

For years, Paulaner has maintained a close partnership filled with priceless moments created by FC Bayern München’s Legends for the football team’s fans. In 2020, Paulaner became the official partner of FC Bayern Legends, a team that consists of former FC Bayern players who were really popular and charismatic.

As part of the “Munich Legends” programme, Paulaner and FC Bayern create all sorts of unique get-togethers with Giovane Élber, Lothar Matthäus, Claudio Pizarro and others. They jointly develop exciting products for the fans of Germany’s record championship-winning team: products like the strictly limited, uniquely designed Paulaner and FC Bayern 5-litre party keg that is filled with fresh Paulaner Münchner Hell.

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5-Liter-Fass

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The Beer Delivery

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It's going to be legendary

Fans enjoy soccer and Paulaner in the Allianz Arena

Celebrate FC Bayern München at home games and enjoy a freshly pulled Paulaner: Paulaner brewery welcomes visitors to the Allianz Arena with the best of Munich brewing art.
Whether in the Paulanergarden on the esplanade, in the Paulaner fan meeting zone, or at any of the many stands: Fans always get fresh and mature Paulaner beer specialties during the FC Bayern München home games.

Every goal a Hell beer (blonde lager) - Free beer for the fans

As an FC Bayern partner, Paulaner is, above all, a partner of the club’s fans. The brewery donates 100 liters of free beer to FC Bayern fans for every goal the team makes in the national league. That give fans a double reason to celebrate at an FC Bayern game.
Traditionally the free beer is generously rounded up by Paulaner. In one of the first home games of the new season, Paulaner then gives this free beer to the visitors in the Allianz Arena.

Paulaner and FC Bayern worldwide

Paulaner Brauerei and FC Bayern München have fans and friends around the world. And they, too, profit from the partnership forged with the ambassadors of the Bavarian way of life: with special campaigns, unique offers and exclusive events.

As a result, fans in South Tyrol, China, the United States, South Korea, Canada and countries around the world always have a great reason to toast their favourite team with Paulaner: during live broadcasts and public showings, as participants and winners of Paulaner Fan Dreams, during local FC Bayern get-togethers and, of course, during the summer tours that FC Bayern München makes in Asia and overseas.

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Paulaner Fan dreams - priceless experiences with the stars of FC Bayern München

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Since many years the fans of FC Bayern Munich celebrate the titles of the German record champion with fresh Paulaner.

At the Paulaner Fan Dreams FCB fans win priceless and unique experiences with the stars of FC Bayern. Learn more at www.paulaner-fandreams.de/en

paul fcb meisterfeier  alaba rafinha

The favourite fitness meals of the FC Bayern München stars with Paulaner 0.0%

Paulaner and FC Bayern München are a perfect team, even in the kitchen. The pros of FC Bayern proof this once again in the brand new video series: My favourite fitness meal!

Niklas Süle, Joshua Kimmich, Marcel Sabitzer and Sven Ulreich have whipped up some magical culinary treats that include pasta, bowls, pumpkin chips and much more. Always on hand: fresh Paulaner wheat beer 0.0%, the beverage with absolutely no alcohol and unbelievably great taste!

In a series of videos, the stars of Germany’s record champion football team not only cook for you but share their very personal kitchen secrets with you. You can download the complete recipe of their favourite fitness meals.

Videos and recipes are now available at paulaner.com/fc-bayern-fitnessmeal

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Cook yourself into shape with FC Bayern players’
favourite fitness meals

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Weissbier

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Münchner Hell

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