The History of the Brewery
Paulaner is committed
“Paulaner engagiert” means “Paulaner is committed” – a motto that guides our social responsibility. As the company’s majority shareholder is a family, long-term success is of huge importance to us. And long-term success requires a stable environment. That’s why for us, sustainability means being a reliable partner and always taking the long-term view. This is the standard we set ourselves in all our work, and it determines our relationships with suppliers, society, and the environment in equal measure.
Other commitments in the region
Paulaner has traditionally shown its commitment to Munich in many different ways. These include the brewery’s help with fund-raising for the Josef Schörghuber Foundation for children in Munich. Each year, the foundation provides financial support for many needy children, young people, and families from Munich so that they can take part in holiday and leisure activities. With this and other regional actions, such as donating a bell for the neighbouring Maria Hilf Kirche, Paulaner demonstrates its commitment to our home city.
Environmentally friendly production
Only by ensuring that environment is unspoiled can we ensure the long-term quality of the water, malt, and hops – the natural raw materials used to make Paulaner beer. Protecting the environment is therefore in the brewery’s own interests and has long been an important part of our corporate principles. In 1998, the Paulaner Brewery introduced a system of environmental management in the form of an environmental audit. This was followed in 2003 with certification according to the ISO 14001 standard. Since November 2013, the brewery has also been EMAS III certified, which is the highest level of environmental management in the EU.
You can find more detailed information in the Paulaner environmental report.
A sensible attitude to beer enjoyment
Beer is a cultural heritage representing a fun attitude to life, relaxation, and conviviality. There are many times in our lives that are made even better by a beer fresh from the tap.
Beer is a luxury, and time should be set aside to enjoy it. We stand for a responsible attitude towards beer and are committed to combating alcohol abuse. We support the “Bier bewusst genießen” (“Enjoy beer responsibly”) campaign initiated by the German association of breweries.
Our company is guided by the following principles. We are also committed to ensuring that our partners in the retail, catering and hospitality trades also follow these guidelines.
- We stand for a sensible attitude towards beer enjoyment. We promote a responsible attitude to beer and inform consumers about the principles of enjoying beer responsibly.
- We combat alcohol abuse. We are actively involved in the fight against alcohol abuse by promoting prevention and education campaigns. We are open to partnerships with the relevant social groups and government authorities.
- We are against alcohol in road transport. We appeal to the public to avoid alcohol when using the roads.
- We are committed to protecting young people. We help our sales partners in retail, catering and hospitality to comply with the applicable provisions for protecting young people, in particular when it comes to implementing the age limit of 16 for serving beer.
- We advertise responsibly. We do not target young people in our beer advertisements. We do not use any promotional messages which appeal predominately to young people, and we do not use any media that is directed mainly at young people. In our advertising and any other form of brand communication directed at consumers, we follow the code of conduct of the German advertising standards board covering commercial communications for alcoholic drinks.
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Beer-Finder
On the following website you can find our Beer Finder to see where you can purchase Hacker-Pschorr beers in your area.
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Gut, besser, Paulaner. – Good, better, Paulaner.
The popularity of Paulaner beer has always stretched far beyond regional borders. The special flavour of the beer, the high level of brewing expertise of our master brewers and the famous Bavarian way of life are just some of the factors behind the success of the Paulaner brewery - worldwide. Paulaner beer is now exported and enjoyed in over 80 countries around the world.
Paulaner remains connected to its origins. The Oktoberfest in Munich and the annual Salvator tasting with the “Politiker Derblecken” (roasting) of the local politicians are just two examples of how Paulaner keeps its ties to Munich traditions.