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Paulaner & FC Bayern München

Paulaner & FC Bayern München – Two Munich originals on the road to success

Success and emotion, tradition and future, Bavaria and internationality - this is what the Paulaner brewery and FC Bayern München stand for. For many years, the two traditional brands have been celebrating goals, titles and triumphs together, always keeping the focus on their fans all over the world. For this reason, FC Bayern likes to make regular stopovers during their trips abroad at Paulaner Bräuhäuser in Germany, China, Russia, Indonesia, Singapore and in the USA. Many of the 27 Bavarian oases hold public viewings of Bayern München matches. Fans can root for FC Bayern with a fresh Paulaner and authentic Bavarian food.

Only FC Bayern celebrates like this

The Weissbier shower is a traditional part of celebrating championships in Germans. The team, as well as the fans and press, see it as the highlight of a successful season. This ritual captures the joy of winning the title and embodies the Bavarian heart of FC Bayern - a ritual, which so far, no coach has been able to avoid.

Stars in Lederhosn

The Paulaner photo shoot is, for most of the new FC Bayern players, their first encounter with traditional Bavarian clothing. The players and coach are thrilled to wear the Bavarian traditional shirt, Lederhosn and traditional shoes – and they wear them proudly for Oktoberfest. Every year Paulaner invites the whole team and the officials of the record champions for an official "Wiesn Besuch" (Oktoberfest visit) to share a cold beer in one of the many Paulaner Oktoberfest tents.

Play against the stars of FC Bayern Munich

Playing against international superstars like Philipp Lahm, Arjen Robben and Manuel Neuer – isn’t that the dream of every FC Bayern Munich fan? As a long-standing partner of the champion record holders, Paulaner made this dream come true from 2011 until 2015 with the Paulaner Cup, launching the largest football castings in the world.
This competition is about much more than “just” football. Each player’s personality, hard work and love for FC Bayern are just as important as their football skills. That’s why every amateur football player has a chance to live out their dream at the Paulaner Cup. Kickers from all around the world took advantage of this opportunity to apply.
The best candidates were nominated for the Paulaner dream team at castings and training camps by a prominent jury consisting of Waldemar Hartmann, Paul Breitner and Raimond Aumann. Players from all over Europe, the USA and China played the game of their lives at the grand finale – in front of thousands of spectators and broadcasted  live on TV.