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Data privacy

Paulaner Brauerei Gruppe GmbH & Co. KGaA Privacy Policy

Thank you for your interest in our website. Protecting your privacy when processing personal data is important to us. Paulaner Brauerei Gruppe GmbH & Co. KGaA will handle your data responsibly. It goes without saying that we observe the statutory provisions when collecting, processing and using your personal data, in particular those of the German Federal Data Protection Act and the German Telemedia Act. However, we are naturally aware that there is still considerable uncertainty among many Internet users as to how this protection is guaranteed in individual cases. The following data protection declaration provides you with an overview of what data we collect, use and store and, if necessary, pass on to third parties, the security measures we take to protect you and what access rights you have in relation to this.

1. Collection, processing, and use of personal information

a) General

In principle, you can visit our website without disclosing any personal information. We only store so-called access data without any personal references such as:

  • Browser type and version,
  • Operating system used,
  • Screen resolution, colour depth,
  • Website you were referred from,
  • Websites you access,
  • Date and time you accessed our site.

This data is stored separately from any personal data that you may have supplied and is only used to improve our website and our services. We collect, process and store your personal data if you contact us using the contact form on the website or via the email addresses indicated on the site. The data will only be used to respond to your request.

b) Usage for a specific purpose

We also only collect, process and store your personal data if you voluntarily provide us with this in the context of offers on the website (e.g. participation in competitions, contact forms).

We use the data you provide without your separate consent solely for the purpose for which it was made available (e.g. for the purpose of running the competition or in response to your request). After the operation in question is completed, your data will be blocked for further use and deleted after the retention periods established by tax and commercial law, unless you have expressly consented to the use of your data for other purposes.

The collection of personal data and the transfer of such data to state institutions and authorities that are entitled to receive such information shall only be carried out within the scope of the relevant laws or if we are obligated to collect and transmit such data due to a judicial ruling. Our employees as well as the service providers engaged by us are committed by us to observe data secrecy and to comply with the provisions of the German Federal Data Protection Act.

2. Disclosure of personal data

When running competitions, we reserve the right to transfer the necessary personal data to service providers who support us with running the competition, such as an agency or a freight company assigned with sending out the prizes. Where a transfer of data is required, this will be indicated in the relevant privacy policy and conditions of participation.

3. Use of cookies

a) What exactly are cookies?

Cookies are small pieces of information stored on your computer, tablet or mobile phone when you visit a website, and are generally used to increase the efficiency of web pages. Some cookies (session cookies) are automatically deleted after closing the browser, others (persistent cookies or tracking codes) are archived until a specific expiry date or until you empty the cache of your browser on the device. They enable us to identify you as a repeat visitor to our website. Most web browsers automatically accept cookies. If you do not want this, you can change it by simply clicking on your browser settings.

For more information about cookies, see

b) What do we use cookies for?

We use cookies to:

  • Manage your confirmation of adult/age verification.
  • Manage a session (e.g. restaurant search, profile management).
  • Ensure a safe and secure internet environment.
  • Review our website performance.
  • Evaluate the nature and manner of use of our online services by our customers in order to improve the effectiveness of the services. This enables us to see, for example, when a process is taking too long and therefore the user cancels the running process for that reason. This knowledge can be used to simplify the process steps and design them in a customer-oriented way.
  • Improve user friendliness and transparency for our customers and the online experience.

We do not use our cookies to track your Internet activities outside of our website.

c) What types of cookies are there?

Cookie type

Intended purpose

Session cookies

These cookies are deleted after you close your browser. They are used to register the activities on the website as well as the dwell time. They store content for the duration of the visit such as your login information and keep your login active during the session.

Persistent cookies or tracking code

Do not contain any personal data other than the IP address. Capture where the site is accessed from, which search engine was used, which link was clicked on and which search term selected, and identify the location of the user at the time of the site access. Record the number of visits as well as the duration of the first, the current and the previous visits. These cookies will only record visits to our website and are not enabled when visiting other websites.

Retargeting or remarketing

Our site uses so-called re-targeting technologies to make our online services more interesting for you. When you visit certain web pages, you will be marked by cookies which will then identify you later on other web pages. We believe that incorporating personalised, interest-based advertising is usually more interesting for the Internet user than advertisements without any personal relevance. The presentation of advertisements on our partner sites is based on cookie technology and an analysis of previous user behaviour. This form of advertising is completely anonymous. No personal data is stored and no usage profiles are merged with your personal data.

Conversion tracking

See use of Google AdWords

You can delete the cookies stored for our website. In this case, your individual data and content, including your cookie settings, will be lost and you will not be recognised as a returning visitor during your next visit to our site.

d) Do you agree to our cookies?

We offer some online features that are designed to make your visit to our site as pleasant as possible. These only work with the help of cookies. If you continue to browse on our site, you agree to the use of these cookies. You can withdraw your consent at any time.

e) Revocation of cookie use

If you do not wish us to recognise your computer, please adjust your web browser settings. You can set your browser to block cookies before a cookie is saved by selecting "Do not accept cookies". For full details of how this works, please read the instructions provided by your browser provider.

You can set your browser so that the storage of cookies is only accepted if you agree to this. If you do not want to accept the cookies of our service providers and partners, you can change your browser setting to "Block third-party cookies".

How to reject new cookies and how to switch off already obtained cookies is generally displayed via the help function in the menu bar of your web browser.

Bear in mind, however, that some 'essential' cookies are indispensable for unobstructed browsing on our website, as well as for the selection, design, and storage of your products. We also use these cookies to review site efficiency and record the number of visitors.

4. Use of Google technologies

a) Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies which are stored on your computer and which make it possible to analyse your use of the website. As a rule, the cookie-generated data regarding your use of this website will be forwarded to a Google server in the USA and stored there. If IP anonymisation is activated on this website, however, your IP address will be stored by Google in truncated form within Member States of the European Union or in other states that are contracting parties to the Agreement on the European Economic Area. Only in exceptional instances will the full IP address be transmitted to a Google server in the US and truncated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide the website operator with other services related to website usage and Internet activity. The IP address transferred by your browser through the use of Google Analytics will not be merged with any other data held by Google. You can prevent the storage of these cookies by selecting the appropriate settings in your browser software. However, please be advised that by doing so you may be unable to fully use some features of this website. You can also prevent the data generated by the cookie about your use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the browser plugin available at the following link:

b) Google AdWords

We use the Google AdWords online advertising program and its conversion tracking feature as part of Google AdWords. The cookie for conversion tracking is set when a user clicks on an ad delivered by Google. These cookies expire after 30 days and are not used for personal identification.

Should the user visit certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can tell that the user clicked on the ad and was redirected to that site. Each Google Adwords advertiser receives a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser.

The information obtained using the conversion cookies is used to generate conversion statistics for the Adwords advertisers who have opted in to conversion tracking. The Adwords advertisers can find out the total number of users who have clicked on their advert and were directed to the page using the conversion tracking tag. The advertisers do not, however, obtain any information that can be used to identify users personally.

You can also disable cookies for conversion tracking by setting your browser to block cookies originating from the domain "".

For more information on "data protection" in the context of the Google AdWords online advertising program, see

5. Use of Facebook pixels

With your consent, we use so-called "Facebook pixels" from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook” for short). This allows us to track user behaviour in response to our online services after a user clicks on or calls up an advertisement on Facebook. The purpose is to measure the success of the advertising and to evaluate it for statistical and marketing purposes, and if necessary to optimise advertisements in future. For us, the data collected in this way is generally not personally identifiable but anonymous – this means that we cannot associate it to a particular person. However, Facebook stores and processes the data with regard to which we would like to inform you in the following: Based on our level of knowledge, Facebook is able to build up a connection to the respective user profiles. Facebook can also use the data for its own advertising purposes, in accordance with Facebook's data policy (available at By using this data, Facebook and its partners can place advertisements on and outside of Facebook and, where necessary, cookies will be stored on the computers of users for this purpose. For the procedure described above, you need to agree as follows:

Declaration of consent

"I agree to the use of Facebook Pixels."

I may revoke this consent at any time with effect for the future by clicking here:

If you do not want Facebook to collect data about you over the Paulaner Brauerei Gruppe GmbH & Co. KGaA website, you must log out of Facebook before you visit a Paulaner Brauerei Gruppe GmbH & Co. KGaA.

6. Information about the location of the web server (Section 13 (1) TMG, German Telemedia Act)

The data that we receive through our website is processed on servers in Germany.

7. Safety information

Where personal data is collected from our website, the transfer is encrypted using the SSL "Secure Socket Layer” data transfer procedure. Furthermore, we shall ensure that only such employees of our company will get access to such personal information about you which they need to perform their respective tasks. They will be trained accordingly in relation to security and data protection.

8. Integration of services and content from third parties

It can happen that third party content from other websites is included on this website, such as videos from YouTube, Google Maps map data, RSS feeds or graphics. This always requires the IP address of the user to be visible to the provider of such content (hereinafter referred to as the "third-party"). Without the IP address, the content cannot be sent to the browser of the relevant user. The IP address is, therefore, needed for the presentation of such content. We endeavour to only use content from providers who use the IP address solely for the delivery of content. However, we have no control over whether the third-party provider might save the IP address, e.g. for statistical purposes. Insofar as this is known to us, we notify users of this.

9. Changes to our Privacy Policy

We reserve the right to change our security and data protection measures where this becomes necessary due to new technological developments. In these cases, we will also adapt our data protection information accordingly. Please always take note of the most up-to-date version of our data protection declaration.

10. Right to information and right of objection (respective rights)

If you have any questions about the collection and use of your personal data by Paulaner Brauerei Gruppe GmbH & Co. KGaA, we will be happy to provide you free of charge and without delay with information on the personal data stored about you at any time. We will also be glad to assist if you would like to have your data corrected, blocked or deleted, or in the event of complaints, requests for information or general questions concerning the topic of data protection. Please write to Paulaner Brauerei Gruppe GmbH & Co. KGaA, Ohlmüllerstrasse 42, 81541 Munich, Germany, using the header “Data protection” or send an email to the following address: