Our Paulanergarten should be interactive, enabling users to experience it to its full extent. This was one of the biggest versions during the relaunch of the Paulaner homepages. The feeling to be part of this experience, to interact with the people in the beergarden and to continuously learn something new, is essential.
In developing the interactive website we were assisted by Kubikfoto. Kubikfoto – interactive photography: this great technology connects real images and online perfectly. In this “making of” you can see how this website was developed as well as how and where a day at the movie set took place. We say: Action! Let the movie roll!