Our brand

A globally successful Bavarian partnership

Munich and Bavaria, tradition and future, success at home and abroad: the Paulaner brewery and FC Bayern symbolize all of these. Together they celebrate goals, titles and triumphs – the Paulaner brewery has been a premium partner of Bayern since 2003.

  • Two successful brands These strong Munich-based brands have enjoyed many a common victory since then: four times the champions in both the German Championship and the DFB cup, a total of four championships and just as many cup victories. Paulaner Hefe-Weizen is always centre stage at any celebration on the pitch, in and in front of the Allianz Arena and in the city centre of Munich. The 3-litre Meisterglas championship glasses are still used by the players to toast their mastery in the stadium.
  • The beer of the fans Paulaner is the beer of the fans. The brewery provides them with 100 litres of free beer for every Bayern goal. In the double title winning year of 2008, the fans celebrated on the Viktualienmarkt with 19,000 litres of free beer and toasted their club with Paulaner beer.
  • FC Bavaria and the wheat beer shower With the Paulaner wheat beer cup held high and the happy faces of the FCB stars, the emotional high point of every championship celebration can begin: the traditional wheat beer shower. Having won a title, the professional Bayern footballers pour Paulaner wheat beer over their team mates and trainers from the legendary 3-litre Meisterglas championship glasses.

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